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Communication Inquiry: A Perspective on a Process
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Communication Inquiry: A Perspective on a Process (1976)Communication Inquiry: A Perspective on a…Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing (2018)Impact of Brand Equity Driver…Humanistic and scientific approaches to speech communication inquiry: Rivalry, redundancy, or rapprochement (1975)Humanistic and scientific app…The Two Cultures: And a Second Look (1965)Speech as a liberal study II (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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  • 1975Humanistic and scientific approaches to speech communication inquiry: Rivalry, redundancy, or rapprochement12 cited
  • 2018Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing10 cited

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