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Strategy bites back: it is a lot more, and less, than you ever imagined ....
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Strategy bites back: it is a lot more, and less, than you ever imagined .... (2005)Strategy bites back: it is a lot more, an…Toward a model of brand strategy adoption (2016)Toward a model of brand strat…Strategieaufruf: Theoriegeleitete Neubestimmung des Strategiebegriffs (2013)Strategieaufruf: Theoriegelei…The Structuring of Organizations: A Synthesis of the Research (1979)The Structuring of Organizations: A Synthesis of Research. (1980)The rise and fall of strategic planning (1995)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Diffusion of Innovations 1 (2019)How brand owners construct imagined worlds with brand visual aesthetics (2019)Innovation-branding: should all firms be equally ambidextrous? (2020)How small businesses build their brands in a digital world: a systematic review (2025)
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  • 2013Strategieaufruf: Theoriegeleitete Neubestimmung des Strategiebegriffs17 cited
  • 2016Toward a model of brand strategy adoption11 cited

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