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The stronger women get, the more men love football
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  • 1996When a Looker Is Really a Bitch: Lisa Olson, Sport, and the Heterosexual Matrix85 cited
  • 2009The Roots of Resistance to Women's Self-Defense81 cited
  • 2011Exploring the relationship between homosexuality and sport among the teammates of a small, Midwestern Catholic college soccer team80 cited
  • 2003“No Fear Comes”77 cited
  • 2010The re-production of homosexually-themed discourse in educationally-based organised sport77 cited
  • 2004machismo, misogyny, and homophobia in a male athletic subculture: a participant-observation study of deviant rituals in collegiate rugby70 cited
  • 2015Strong Is the New Sexy70 cited
  • 2005Textual Portrayals of Female Athletes: Liberation or Nuanced Forms of Patriarchy?67 cited
  • 2004Gender Stereotypes in Educational Software for Young Children63 cited
  • 2012A crisis of confidence: women coaches' responses to their engagement in resistance62 cited
  • 2002Defining appropriateness in coach-athlete sexual relationships: The voice of coaches56 cited
  • 2003Women’s Soccer in the United States and the Netherlands: Differences and Similarities in Regimes of Inequalities50 cited
  • 2008“Katie was Not Only a Girl, She was Terrible”: Katie Hnida, Body Rhetoric, and Football at the University of Colorado45 cited

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2016
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials
42 cited
  • 2005Male Athletic and Managerial Masculinities: Congruencies in Discursive Practices?41 cited
  • 2007‘Lesbian community’ in Women's National Basketball Association (WNBA) spaces41 cited