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Managing Marketing: Text, Cases, and Readings · Study

BookManaging Marketing: Text, Cases, and Readings

Thomas V. Bonoma1984

Book1984

Managing Marketing: Text, Cases, and Readings

Thomas V. Bonoma

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

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2013Sales Management Performance Evaluation: A Residual Income Perspective*2023Grundlagen des Marketing

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Year1984

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Published1984-05-01

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Citations15

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ShelfMarketing and Advertising Strategies

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openalex_workW591991548

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