PARK-AND-RIDE AT SHOPPING CENTERS: A QUANTIFICATION OF MODAL-SHIFT AND ECONOMIC IMPACTS

Abstract

The purpose of this research was to quantify the effects of park-and-ride facilities at shopping centers on commuter travel and shopping behavior. A survey of commuters at three shopping centers in Montgomery County, Maryland, was conducted to estimate these impacts. The analysis demonstrated that there can be a significant economic benefit to shopping-center operators for allowing commuter parking to occur on their parking lot. Survey results indicate that between 25 and 45 percent of park-and-riders shop at the shopping center on a typical day on their way to or from work. Approximately two-thirds of this shopping activity is either diverted from other shopping locations or in newly induced shopping. For the shopping centers surveyed, the average increase in sales due to the presence of park-and-ride activity is $5/park-and-day. Also, the presence of the park-and-ride facility, in itself, is responsible for 10-30 percent of the park-and-riders choosing to use transit or form a carpool.

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