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Luxury Fever: Weighing the Cost of Excess

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Consumer Behavior in Brand Consumption and Identification Economic and Fiscal Studies Consumer Market Behavior and Pricing

Abstract

Acknowledgments ix 1. Money Well Spent? 1 2. The Luxury Spending Boom 14 3. Why Now? 3 4. The Price of Luxury 45 5. Does Money Buy Happiness? 6 6. Gains That Endure 7 7. Our Forgotten Future 94 8. Excellent, Relatively Speaking 107 9. Why Context and Position Are So Important 122 10. Smart for One, Dumb for All 146 11. Understanding Conspicuous Consumption 15 12. Self Help? 17 13. Other Failed Remedies 19 14. Luxury Without Apology 20 15. Equity Versus Efficiency: The Great Trade-Off? 227 16. We Can't Afford It? 25 17. Cash on the Table 266 Endnotes 281 References 295 Index 317

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