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Unsolved Business Problems
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Unsolved Business Problems (2012)Unsolved Business ProblemsBrand name recall: A study of the effects of word types, processing, and involvement levels (2014)Brand name recall: A study of…The Role of Sentence Context in Accessing Partial Knowledge of Word Meanings (1999)The Role of Sentence Context …Assessing the Further Reaches of Creative Potential* (1980)Assessing the Further Reaches…FREQUENCY ANALYSIS OF ENGLISH USAGE: LEXICON AND GRAMMAR (1983)Product Familiarity and Learning New Information (1984)Frequency Analysis of English Usage: Lexicon and Grammar. By W. Nelson Francis and Henry Kučera with the assistance of Andrew W. Mackie. Boston: Houghton Mifflin. 1982. x + 561 (1985)The Single Exposure (2004)Disponibilidad lexica en estudiantes de primero basico (2014)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Exploring the components of brand equity amid declining ticket sales in Major League Baseball (2020)Brands, networks, communities: How brand names are wired in the mind (2022)The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses (2025)Psychoanalytic Explorations in Art (1953)The Farther Reaches of Human Nature (1971)The Psychology of Consciousness (1973)Students' perceptions of affective issues impacting the social emotional development and school performance of gifted/talented youngsters (1989)CREATIVE INTELLIGENCE: A CONCEPT OF TRUE’ GIFTEDNESS (1994)The National Research Center on the Gifted and Talented (2005)
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  • 1980Assessing the Further Reaches of Creative Potential*48 cited
  • 1999The Role of Sentence Context in Accessing Partial Knowledge of Word Meanings31 cited
  • 2014Brand name recall: A study of the effects of word types, processing, and involvement levels10 cited

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