Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience

Abstract

introduction: welcome to the third place! part i visits to brands and factories 1 brand lands: charging brands through permanent exhibitions the place of understanding the place of adoration the place of desire summary 2. fairs and expos: curiosity and visitor frustration the all-in long shot massage of the soul corporate icons summary part ii going out and partying 3 city events: partying in the community played-on places spectacles and extravaganzas openings and ceremonies summary 4 urban entertainment centres: the new city centres resort-based entertainment centres show-based entertainment centres destination-based entertainment centres summary 5 hip restaurants and bars: restaurants and bars as a sensation restaurants and bars causing a surprise the new themed restaurants summary part iii shopping places as high-quality entertainment 6 flagship stores: business cards for retailers sacred stores lifestyle stores megastores summary 7 concept stores: the shop as a lifestyle gadget merchandise that is fun stores that are fun summary 8 design malls: shopping centres as architectural experiences the sales promenade the art of 'little sensations' summary part iv convenience entertainment 9 optimized places: the experience when things run smoothly running smoothly ever ready summary 10 bricks and clicks: merging real with virtual rooms tele-presence teleportation summary part v mood management 11 lobbies and lounges: in-between places become principal places relaxation excitement summary 12 the new hiking - experience attractions: exciting experiences with nature and history

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