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Strategic Marketing: In the Customer Driven Organization
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Strategic Marketing: In the Customer Driven Organization (2003)Strategic Marketing: In the Customer Driv…Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Firm resources and sustained competitive advantage (2004)
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  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited

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