The Sponsored Life: Ads, TV, and American Culture

Abstract

Acknowledgments The Bribed Soul 1. Too Cool for Words This Typeface Is Changing Your Life The Neo-Calvinists Timekeeping Is Money In Living B&W Honest Engine Avant-Hard Sell Guess Again The Lifestyle Lifestyle On Background The Fat Lady Sings It's the Rote Thing to Do Titular Head Listless is More Local Anesthetic Bookends, Pods, and Piggybacks The Sound of Nine Ads Hyping Sneakers and Nothingness Heaven Can Bait Burying Messages 2. Corporate Image Adjustments Soldiers of Fortune Born-Again Dow Real Forced Mr. Liberty Hands Down Touch-Feely, Inc. Defense Spending Rock of Agents Car-nal Knowledge Big Apple Mass Mascot Takeover Makeover Anxiety Calls Bull God's Little Agency The Tie-Ins that Bind The Brand with Two Brains Whom Ma Bell Tolls Beam Me Up Let's Face It Getting Carded Gotta Hack It 3. Real Problems, Surreal Ads Du Pontificates Point of Purchase Forget the Dead Babies Uniform Standard Where the Boycotts Are 30 Seconds Over Washington A Piece of the Wall Don't Leave Romania Without It The Face of the People Stay Hungary Puff Piece Toxic Moxie Hawking War Green Monsters War Is Bell Watts Nuke? Ad-Free Ads In the Red Again The Off-Road to Rio 4. Our Bodies, Our Sells At the End of a Sentence The New, 1985 Crotch The Sound of Sexism A Hard Man is Easy to Find Wipe Out Wild Thing, I Think I Smell You Women Will Be Gals Flow Jobs The Trad Trade Cockers Ragtime Getting Olayed Leggo My Ego Demagaga Friend of Faux Operation Miscue Fear of Buying Boys Under the Hood 5. Shock of the Hue Down and Out on Mad Ave Little White Lies Constructive Engagement Ring Cri de Coors Gut Reaction Cereal Rights Rube Barbs Addictions and the Drug War Shock of the Hue Be-Twixt and Be-Tween Rubber Sold Bash & Cash Buy-It Riot Logo-rrhea Generation X-Force 6. The Sponsored Life On the Rox Rock Rolls Over Jean Pool Inner Tube Desperately Selling Soda The Afterschlock Hip Hop TV in Its Underwear Lemon-Fresh Apocalypse Miles to Go Modern Times Adblisters TVTV New Word Order Everything Must Go The Ad Mission Pop Culture Index

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