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Part I Introduction to logistics: logistics - the historical perspective logistics - the modern perspective components of a logistics system the role of logistics in the organization logistics as a source of competitive advantage why is management interest in logistics growing? trends in global trade customers are demanding greater value transportation privatization and liberalization environmental concerns changing view of inventory continuing advances in information technology electronic commerce logistics in the global organization conceptual model and statement of purpose part summary questions for review. Part II Logistics in the organization: introduction the marketing/logistics partnership marketing and logistics channels alternative channel structures why do channels develop? channel flows designing effective channels environmental issues marketing issues channel management issues formal and informal channel relationships domestic versus global channels future trends in channel structures managing the logistics system trade-off analysis enhancing corporate profitability with logistics part summary questions for review. Part III Customer service introduction what is customer service? elements of customer service customer service in a global setting how much service should be offered? barriers to quality customer service controllable factors uncontrollable factors improving customer service performance the consequences of poor customer service improving customer service in comparison to its costs customer service and the internal customer part summary study questions. Part IV Inventory management: introduction inventory and customer service purposes of inventory types of inventory objectives of inventory management inventory costs managing inventory costs classic inventory models economic order quantity (EOQ) model modifications to the basic EOQ model model limitations fixed order point/fixed order quantity model fixed order interval model safety stock requirements inventory management - signs of trouble improving inventory management materials requirements planning (MRP) distribution resource planning (DRP) just-in-time (JIT) inventory management basic tenets of JIT advantages of JIT disadvantages of JIT JIT II/vendor managed inventory (VMI) integrated inventory management - DRP, MRP, and JIT inventory management in a global market part summary study questions. Part V Global transportation systems: introduction the fives modes of transportation rail road transport (Part Contents).
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