Analysis for Strategic Marketing

Abstract

1. The Role of Analysis in Strategy Formulation. 2. Segmenting Markets: Who Are the Potential Buyers? 3. Identifying Unmet Needs: What Do the Customers Want? 4. Identifying Competitors: Whom Will We Compete Against? 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting. 7. Analyzing Competitive Advantage: How to Compete? 8. Resource Allocation Methods 9. Actual Case Examples: Analyses in Action.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 36 citations exist upstream.