Retail Marketing Management

David Gilbert

156 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

About the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 156 citations exist upstream.

Cited by

2004The influence of children on parental purchases during supermarket shopping 2014Fashion retailing – past, present and future 2007What's in store? Retail marketing and corporate social responsibility 2004The research on school marketing 2005Fast foods and ethical consumer value: a focus on McDonald's and KFC 2013Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product 2013Literature Review on Selection Criteria of Store Location Based on Performance Measures 2005Retailers and sustainable development in the UK

Imported from OpenAlex (CC0) — nothing here is generated.