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Laptop : a marketing simulation
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Laptop : a marketing simulation (1987)Laptop : a marketing simulationThe Role of ABSEL in the Development of Marketing Simulations in Collegiate Education (2001)The Role of ABSEL in the Deve…An Empirical Investigation of Cognitive and Performance Consistency in A Marketing Simulation Game Environment (1993)An Empirical Investigation of…Compete: A Dynamic Marketing Simulation (1975)The guide to simulations-games for education and training. (1980)MARKSTRAT3: The Strategic Marketing Simulation (1997)Measuring the Effectiveness of Transfer of Learning Constructs and Intent to Transfer in a Simulation-based Leadership Training Program (2013)
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  • 2001The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education10 cited
  • 1993An Empirical Investigation of Cognitive and Performance Consistency in A Marketing Simulation Game Environment9 cited

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