When MBAs rule the newsroom: how the marketers and managers are reshaping today's media

Abstract

The party is over - where are the readers? the marketers and managers move in inside the managed newsroom the historical roots of the marketing and management revolution imitations of the tube managers and the mind of the computer the think tanks spread the word the cult of colourful tidbits what newspapers - and newspaper reporters - don't tell us about newspapers the new daily newspaper newsroom - and what our research tells us about it how much news is news? fear and the future of newspapers fighting the good fight within the future of the word.

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