Multimodal Discourse Analysis: Systemic Functional Perspectives

Abstract

Introduction Section 1 - Three Dimensional Material Objects in Space 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole. 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibition in Singapore - Alfred Pang Kah Meng 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias Section 2 - Electronic Media and Film 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry 5. Visual Semiosis in Film - Kay L O'Halloran 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew Section 3 - Print Media 7. The Construal of Ideational Meaning in Print Advertisements 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling 9. Multimodality in a Biology Textbook - Libo Guo.

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