An introduction to survey research, polling, and data analysis

Herbert F. Weisberg · Jon A. Krosnick

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Diverse Academic Research Areas

Abstract

Introduction PART ONE: SURVEY DESIGN The Nature of Survey Research The Survey Process Sampling Procedures Questionnaire Construction The Data Collection Stage Coding Practices Designing a Survey PART TWO: DATA ANALYSIS The Process of Data Analysis Single-Variable Statistics Statistical Inference for Means Two-Variable Tables Measures of Association Control Tables Correlation and Regression PART THREE: SURVEY GUIDELINES Writing Survey Reports Evaluating Surveys The Ethics of Polls

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