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Literary Theories in Praxis
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Literary Theories in Praxis (1988)Literary Theories in PraxisFeminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer (1992)Feminist Literary Theory and …The Dialogic Imagination: Four Essays (1981)The Dialogic Imagination: Four Essays (1982)Open versus closed advertising texts and interpretive communities (2008)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Consumer Response toward Plus‐Size Models Featured in the Mainstream Media (2019)Advances in Consumer Research (2025)
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  • 1992Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer31 cited

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