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Luxury marketing : a challenge for theory and practice
0 references·12 citing·46 second hop
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  • 2020Exploring Millennial's perceptions towards luxury fashion wearable technology42 cited
  • 2018The influence of perceived strength of brand origin on willingness to pay more for luxury goods39 cited
  • 2015European luxury big business and emerging Asian markets, 1960–201034 cited
  • 2015Lean thinking in the luxury-fashion market29 cited
  • 2016Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers20 cited
  • 2017Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?19 cited
  • 2024Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions13 cited
  • 2019Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand13 cited
  • 2016Corporate Sustainability in Fashion and Luxury Companies11 cited
  • 2015Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People9 cited
  • 2024Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC)7 cited
  • 2014The Luxury Landscape in India: Consequences for the Wine Sector0 cited

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