Electronic Commerce Success Theory: A Proposed Model for Supply Chain Management Success

Abstract

Electronic commerce and supply chain management are becoming more interlinked everyday. The assumed benefits of electronic commerce (reduced costs, improved customer service, etc.) are understood to exist in supply chain management when electronic commerce is applied across that medium. The question becomes whether these assumed benefits are real benefits. This paper proposes an electronic commerce success model using an application of electronic commerce, supply chain management. The model incorporates the supply chain, its members and functions, and electronic commerce success measures. Future research should seek to test the proposed model, measuring electronic commerce success given the supply chain member and its function.

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