The phenomenon of political marketing

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Electoral Systems and Political Participation Media Studies and Communication Media Influence and Politics

Abstract

Introduction: the electronic soapbox big lies, little lies - the story of propaganda only in America television the peevish penmen - direct mail and US elections the monopoly of Midas Congress and political action committees high priesthood, low priestcraft - the role of political consultants Washington's space cadets - the centrality of polling, computer and other technologies in US politics today merchandising the monarch - Reagan and the presidential elections a licence to export - the spread of political marketing methods to Britain the selling of the President, 1988 an ethical conundrum.

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1997Reconciling marketing with political science: Theories of political marketing 2015Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders 2002Parties Without Members?1998The wisdom of the war room: US campaigning and Americanization 2008Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections 1996Strategic analysis in political markets 2006Building a political brand: Ideology or voter-driven strategy 2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation

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