The Price Advantage

Michael V. Marn · Eric V. Roegner · Craig C. Zawada

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Consumer Market Behavior and Pricing Business Strategies and Innovation Supply Chain and Inventory Management

Abstract

Preface.Acknowledgments.PART ONE: PRICING FUNDAMENTALS.Chapter 1. Introduction.Chapter 2. The Three Levels of Price Management.PART TWO: EXPLORING THE LEVELS.Chapter 3. Transaction.Chapter 4. Product/Market Strategy.Chapter 5. Industry Strategy.PART THREE: SPECIAL TOPICS.Chapter 6. New Product Pricing.Chapter 7. Solutions, Bundles, and Other Packaged Offerings.PART FOUR: UNIQUE EVENTS.Chapter 8. Postmerger Pricing.Chapter 9. Price Wars.PART FIVE: EXPANDING THE BOUNDARIES.Chapter 10. Technology-Enabled Pricing.Chapter 11. Legal Issues.PART SIX: BRINGING IT TOGETHER.Chapter 12. Pricing Architecture.Chapter 13. Driving Pricing Change.Chapter 14. The Monarch Battery Case.Chapter 15. Epilogue.Appendix 1: Sample Pocket Price and Pocket Margin Waterfalls.Appendix 2: Antitrust Issues.Appendix 3: List of Acronyms.About the Authors.Index.

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