Connected marketing : the viral, buzz and word of mouth revolutionPaul Marsden2006-01-01article232 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaMarketing and Advertising StrategiesLiterature, Culture, and AestheticsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 232 citations exist upstream.References1973The Strength of Weak Ties2004Using Online Conversations to Study Word-of-Mouth Communication1987Product/Consumption-Based Affective Responses and Postpurchase Processes1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign1987Social Ties and Word-of-Mouth Referral Behavior1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective1969Risk Taking and Information Handling in Consumer Behavior1987The Market Maven: A Diffuser of Marketplace InformationCited by2016Opinion leadership in small groups2015Covert Marketing Strategy and Techniques