Digital Strategies for Powerful Corporate Communications

Paul A. Argenti · Courtney M. Barnes

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Public Relations and Crisis Communication Digital Marketing and Social Media Corporate Identity and Reputation

Abstract

1: An Introduction to the New Business Environment 2: Digital Communications Platforms Redefine Corporate Reputation 3: Global Internal Communications Via the Information Superhighway 4: Employee Engagement through Digital Interactions 5: Communication in a New Era of Talent Management 6: Rebranding Customer Relationship Management 7: Demystifying Digital Media Relations 8: Crisis Management in a Virtual World 9: Promoting CSR & Sustainability Efforts Online 10: Measuring the Impact of Online Influencers

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2014Communicating Corporate Brands Through Social Media 2016Social media communication strategies 2013Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia 2018Unpacking the Antecedents of Crowdfunding Campaign’s Success: The Effects of Social Media and Innovation Orientation 2014An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014 2018Employee social-mediated crisis communication as opportunity or threat?2015Social Media: The New Mantra for Managing Reputation 2014At the crossroads of inclusion and distance: Organizational crisis communication during celebrity-endorsement crises in China

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