The 4 routes to entrepreneurial success

Abstract

Introduction: four types of entrepreneur, four ways to succeed. The personal achiever entrepreneur how personal achievers succeed or fail the supersalesperson entrepreneur how supersalespeople succeed or fail the real manager entrepreneur how real managers succeed or fail the expert idea generator entrepreneur how expert idea generators succeed or fail when more than one pattern is prominent - the complex entrepreneur assessing entrepreneurial talent - your own and others' do women possess different patterns and follow different routes? educating for entrepreneurship what if I lack any strong entrepreneurial pattern?. Appendix: measuring the entrepreneurial patterns.

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