Media promotion and marketing for broadcasting, cable, and the Internet

Unknown author

16 citations0/0 files storedChoice Reviews Online

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Media Studies and Communication Media and Digital Communication

Abstract

1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

Cited by

2011Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites 2015Marketing Communication of Media Brands: A Literature Review

Imported from OpenAlex (CC0) — nothing here is generated.