Reading the rabbit: explorations in Warner Bros. animation

Abstract

Despite the success of Bugs Bunny, Daffy Duck and their Looney cohorts, Warner Bros. animation worked in the shadow of Disney for many years. The past ten years have seen a resurgence in Warner Bros. animation as they produce new Bugs Bunny cartoons and theatrical features like Space Jam as well as television shows like Tiny Toon Adventures and Animaniacs. While Disney's animation plays it safe and mirrors traditional cinema stories, Warner Bros. is known for a more original and even anarchistic style of narration, a willingness to take risks in story construction, a fearlessness in crossing gender lines with its characters and a freedom in breaking boundaries. This collection of essays looks at the history of Warner Bros. animation, compares and contrasts the two studios, charts the rise and fall of creativity and daring at Warner's, and analyzes the ways in which the studio was for a time transgressive in its treatment of class, race and gender. It reveals how safety and commercialization have, in the end, triumphed at Warner Bros. just as they much earlier conquered Disney. The book also discusses fan parodies of Warner Bros. animation on the Internet today, the Bugs Bunny cross-dressing cartoons, cartoons that were censored by the studio, and the merchandising and licensing strategies of the Warner Bros. studio stores. Contributors are Donald Crafton, Ben Fraser, Michael Frierson, Norman M. Klein, Terry Lindwall, Bill Mikulak, Barry Putterman, Kevin S. Sandler, Hank Sartin, Linda Simensky, Kirsten Moana Thompson, Gene Walz and Timothy R. White.

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