Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle

Dianne G. Bystrom · Terry Robertson · Mary C. Banwart · Lynda Lee Kaid

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Gender Politics and Representation Gender, Feminism, and Media Media, Gender, and Advertising

Abstract

Part I: Women, Communication, and Politics 1: Women, Communication, and Politics: An Introduction 2: VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis Part II: Campaign Advertising: Gendered Messages, Gendered Reactions 3: VideoStyle: Communication Messages through Campaign Advertising 4: The Interaction of Electoral Status, Political Party, and VideoStyle 5: Case Study: Videostyles in the 2002 Kansas Governor's Race 6: Voter Reactions to Candidate VideoStyle Part III: Candidate Web Sites: Gendered Messages, Reactions, and Applications 7: WebStyle: Communication Messages through Candidate Web Sites 8: Case Study: WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race 9: Voter Reactions to Candidate WebStyle Part IV: Media Coverage of Candidates: Gendered Messages, Gendered Reactions 10: NewsStyle: Media Coverage of Candidate Presentation 11: Case Study: NewsStyles in the 2000 New York U.S. Senate Campaign 12: Gendered Reactions to Media Coverage Part V: Gender and Political Communication in Future Campaigns 13: Gendered Political Campaign Communication: Implications for the Future Notes

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