Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century

Abstract

Introduction: 'It Makes Princes of Those Who Have It': Beauty and Consumerism in the Twentieth Century Hartmut Berghoff and Thomas Kuhne PART I: BASIC DEVELOPMENTS AND KEY PROBLEMS 1. The Global and the Local in the Beauty Industry: A Historical Perspective Geoffrey Jones 2. Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century Ulrike Thoms 3. Medial Beauty: Three Sociological Theses on Late Modern Body Aesthetics Michael R. Muller and Anne Sonnenmoser 4. The Harm in Beauty: Toni Morrison's Revisions of Racialized Traditional Theories of Aesthetics in The Bluest Eye Althea Tait 5. Queer Beauty: Image and Acceptance in the Expanded Public Sphere Jennifer V. Evans PART II: COSMOPOLITAN ATTEMPTS IN INTERWAR EUROPE 6. Miss Germany, Miss Europe, Miss Universe: Beauty Pageants in the Popular Media of the Weimar Republic Mila Ganeva 7. Recognition for the 'Beautiful Jewess': Beauty Queens Crowned by Modern Jewish Print Media Kerry Wallach 8. The Rise of Fashion Forecasting and Fashion Public Relations, 1920 1940: The History of Tobe and Bernays Veronique Pouillard 9. 'The Beauty Soap of Film Stars': Lux Toilet Soap, Star Endorsements, and Building a Global Beauty Brand Christina Burr 10. Beauty, Cosmetics, and Vernacular Ethnology in Weimar and Nazi Germany Uta G. Poiger PART III: APPROPRIATIONS AND AGENCY IN AFRICA AND ASIA 11. Contesting Beauty Concepts in Precolonial and Colonial Kenya: Hierarchy, Resistance, and Identity Christiane Reichart-Burikukiye 12. Imported Surgeries? Accounting for the Rise of Tehran's Nose-Job Industry Sara Lenehan 13. Embodying Modernity: The Thrills and Ills of Being a Beautiful Woman in Tana Karo, North Sumatra Karin Klenke

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