The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991

William J. Gonzenbach

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

Abstract

Contents: Preface. Introduction. The Drug Issue: Its History, Events and Issue Type. Measuring Agendas and Agenda Relationships Over Time. Conceptual Considerations and Measures. The Media's Structuring of the Drug Issue. Presidential Public Relations, Federal Expenditures, Real-World Cues, and Public Opinion. ARIMA Modeling and Analysis of the Drug Issue Agendas. The Drug Issue, 1984-1991: Conclusions and Implications. Appendices: Summary of Public Opinion Surveys. ARIMA Modeling and Analysis.

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