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Developing Effective Communications Strategy: A Benefit Segmentation Approach
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Developing Effective Communications Strategy: A Benefit Segmentation Approach (1985)Developing Effective Communications Strat…Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context (2016)Are consumers sensitive to la…Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective (2003)Market Segmentation and Produ…Marketing Communication Theory: What do the Texts Teach Our Students? (1995)Marketing Communication Theor…Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles (1991)Role Taking and Sensitivity: …A theory of justice original editionThe Presentation of Self in Everyday Life. (1956)The Experiences of Women in a Public Relations Firm: A Phenomenological Explication (1997)Linking Ethnic Diversity and Two-Way Symmetry: Modeling Female African American Practitioners' Roles (2004)Mind, Self, and Society (2015)Dialogical teaching of research integrity: an overview of selected methods (2021)A Service Quality Model and its Marketing Implications (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)Is There a Text in This Class? The Authority of Interpretive Communities (1983)Strategy and Structure: (1986)IMC: a consumer psychological perspective (1998)Social constructionism and research in marketing and advertising (1998)Marketing management: analysis. planning. implementation and control (2000)Communicating in the new interactive marketspace (2008)Qualitative Data Analysis: A Methods Sourcebook (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Diffusion of Innovations 1 (2019)Sustainability and Branding in Retail: A Model of Chain of Effects (2020)Theorising the emerging green prosumer culture and profiling green prosumers in the green commodities market (2020)Investor’s values and investment decision towards ESG stocks (2023)
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  • 2003Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective62 cited
  • 1995Marketing Communication Theory: What do the Texts Teach Our Students?41 cited
  • 2016Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context35 cited
  • 1991Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles19 cited

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