Big Data and Business Analytics

Abstract

Foreword Joe LaCugna Architecting the Enterprise via Big Data Analytics Joseph Betser and David Belanger Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity Tim Suther, Bill Burkart, and Jie Cheng Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing Daqing Zhao The Intrinsic Value of Data Omer Trajman Finding Big Value in Big Data: Unlocking the Power of High-Performance Analytics Paul Kent, Radhika Kulkarni, and Udo Sglavo Competitors, Intelligence, and Big Data G. Scott Erickson and Helen N. Rothberg Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records Juergen Klenk, Yugal Sharma, and Jeni Fan Innovation Patterns and Big Data Daniel Conway and Diego Klabjan Big Data at the U.S. Department of Transportation Daniel Pitton Putting Big Data at the Heart of the Decision-Making Process Ian Thomas Extracting Useful Information from Multivariate Temporal Data Artur Dubrawski Large-Scale Time-Series Forecasting Murray Stokely, Farzan Rohani, and Eric Tassone Using Big Data and Analytics to Unlock Generosity Mike Bugembe The Use of Big Data in Healthcare Katherine Marconi, Matt Dobra, and Charles Thompson Big Data: Structured and Unstructured Arun Majumdar and John Sowa Index

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