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The development of a contingency model of comparative advertising
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The development of a contingency model of comparative advertising (1990)The development of a contingency model of…Comparative Advertising as a Competitive Tool (2013)Comparative Advertising as a …Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation (1999)Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (2023)
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  • 2013Comparative Advertising as a Competitive Tool12 cited

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