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Strategic marketing : theory and applications for competitive advantage
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Strategic marketing : theory and applications for competitive advantage (2009)Strategic marketing : theory and applicat…Marketing strategies for closing the market access gap experienced by small craft producers in South Africa (2019)Marketing strategies for clos…Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges (2016)Marketing Strategies Of Small…Business research methods (1976)Marketing Research: An Applied Orientation (1994)Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa? (2016)Public policies, management strategies, and the sustainable and competitive management model in handicrafts (2020)Sustainable Organizations - Models, Applications, and New Perspectives (2020)Business Research Methods (2022)SME marketing in practice (2001)Undertaking a literature review: a step-by-step approach (2008)Building strong brands in a modern marketing communications environment (2009)
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  • 2016Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges25 cited
  • 2019Marketing strategies for closing the market access gap experienced by small craft producers in South Africa10 cited

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