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Focusing on the Customer: How Boeing Does It
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Focusing on the Customer: How Boeing Does It (1994)Focusing on the Customer: How Boeing Does…Customer involvement in co-development: problem-solving and decision-making in new product development (2024)Customer involvement in co-de…Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs (2017)Customers involvement and fir…Involvement of “Ostensible Customers” in really new innovation: Failure of a start-up (2016)Involvement of “Ostensible Cu…Innovationserfolg durch Kundeneinbindung (1999)Innovationserfolg durch Kunde…Learning Is the Critical Success Factor in Developing Truly New Products (1998)Learning Is the Critical Succ…A Paradigm for Developing Better Measures of Marketing Constructs (1979)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Erfolgsfaktorenforschung (2009)Validation-Driven Design in the Early Phase of Product Development (2019)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)Readings in the Management of Innovation (1988)Marketing and Discontinuous Innovation: The Probe and Learn Process (1996)Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms (2006)A Market-Based Replacement Cost Approach to Technology Valuation (2015)Digital Transformation for Sustainability: A Necessary Technical and Mental Revolution (2020)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)The Theory of Economic Development (2003)The Role of Failure in the Entrepreneurial Process: A Systematic Literature Review (2020)Establishment of a typology for startups 4.0 (2021)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING (2020)A recipe for USO success? Unravelling the micro-foundations of dynamic capability building to overcome critical junctures (2021)Stakeholder Engagement for Green Process Innovation: Exploring the Link and Boundary Conditions (2023)Accounting for common method variance in cross-sectional research designs. (2001)Product Development Decisions: A Review of the Literature (2001)Exploring Intuition and its Role in Managerial Decision Making (2007)Developing entrepreneurial marketing dimensions for SMEs in the digital era: a grounded theory approach (2025)
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  • 1998Learning Is the Critical Success Factor in Developing Truly New Products65 cited
  • 2017Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs50 cited
  • 2016Involvement of “Ostensible Customers” in really new innovation: Failure of a start-up19 cited
  • 1999Innovationserfolg durch Kundeneinbindung19 cited
  • 2024Customer involvement in co-development: problem-solving and decision-making in new product development11 cited

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