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Emotion and Reason in Consumer Behavior
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Emotion and Reason in Consumer Behavior (2007)Emotion and Reason in Consumer BehaviorStudy of Three Levels of Design for Cultural and Creative Products Pertinent to Consumer Personality Traits (2018)Study of Three Levels of Desi…The Role of Emotion in Consumption (2013)The Role of Emotion in Consum…A structural model of consumption: An application to China during the global financial crisis (2012)A structural model of consump…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Conservation of resources: A new attempt at conceptualizing stress. (1989)Principles and Practice of Structural Equation Modeling (2012)The role of expectation in innovation evolution: Exploring hype cycles (2022)An Introduction to the Five‐Factor Model and Its Applications (1992)The Cultural Psychology of Personality (1998)The Different Roles of Product Appearance in Consumer Choice * (2004)Evaluation on the New Teaching Mode of Cultural Creative Product Design Education in Cultural Ecological Field (2024)
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  • 2012A structural model of consumption: An application to China during the global financial crisis18 cited
  • 2018Study of Three Levels of Design for Cultural and Creative Products Pertinent to Consumer Personality Traits2 cited
  • 2013The Role of Emotion in Consumption1 cited

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