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This study is based on face-to-face interviews with Wisconsin candidates, both winners and losers in the general election, running for various offices in 1964. Half of the sample is composed of a census of all 1964 Wisconsin candidates for the United States Congress and statewide elective office. The other half is a stratified random sample of candidates for the state legislature (both senate and assembly), chosen to equal in number the number of congressional and statewide candidates. The stratification is by geography in the state of Wisconsin. For more information on the study, including detailed sampling and method information, please refer to Kingdon, J.W. (1968). Candidates for office: Beliefs and strategies. New York: Random House.
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