Handbook on the Economics of the Media

Abstract

Contents: Introduction Part I INFLUENTIAL FACTORS AND PRACTICES 1. Media as Multi-sided Platforms Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac 2. Vertical Ownership, Technology and Pprogramming Content Sung Wook Ji and David Waterman 3. Economics of Trade in Media Products Steve Wildman and Sang Yup Lee 4. Media Clusters and Metropolitan Knowledge Economy, Charlie Karlsson and Philippe Rouchy 5. Economics of Advertising: The Role of Commercial Media Anthony Dukes 6. The Pricing of Advertising Agostino Manduchi Part II PLATFORM APPLICATIONS 7. Economics of Print Media Robert G. Picard 8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition Patrick Barwise and Robert G. Picard 9. The Economics of Broadband Ben Bates, Nick Geidner and Yi-xi Zhu 10. Economics of Peer-to-peer File Exchange Nodir Adilov, Peter Alexander and Brendan Cunningham 11. Video Games, Virtual Worlds and Economics Isaac Knowles, Edward Castronova and Travis Ross 12. Digital Technology, Disruption and the Market for News Lisa George Part III ECONOMICS AND POLICY 13. Economic Analysis in Media Policy Making Jonathan Levy 14. Media Economics in Competition Law Tom Bjorkroth and Mikko Gronlund 15. Economics and Economic Impact of Copyright Ruth Towse 16. Effects of Taxes and Subsidies on Media Services Hans Jarle Kind and Jarle Moen

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