Marketing modernism : between the two world wars

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Libraries, Manuscripts, and Books Modernist Literature and Criticism American History and Culture

Abstract

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow works of fiction were packaged, promoted, and sold to a mainstream American readership.

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2014The New Literary Middlebrow 2019A History of 1930s British Literature 2019The Market Logics of Contemporary Fiction 2011Late Modernist Debuts: Publishing and Professionalizing Young Novelists in 1920s Britain 2019Late Modernism and the Spanish Civil War 2019The Making of the Working Class: Proletarian Writing in the 1930s 2007Modernism, Feminism, and Jewishness 2014Emily Dickinson

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