Branded beauty: how marketing changed the way we look

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Consumer Perception and Purchasing Behavior American History and Culture Media, Gender, and Advertising

Abstract

Chapter - 00: Introduction Chapter - 01: Chasing Cleopatra Chapter - 02: The glamour professionals Chapter - 03: Out come the talons Chapter - 04: The beauty queen of Corona Chapter - 05: The French beauty factory Chapter - 06: Giants in the bathroom Chapter - 07: The stardust factor Chapter - 08: The 5 per cent solution Chapter - 09: The lure of luxury Chapter - 10: How to launch a cream Chapter - 11: The quest for eternal youth Chapter - 12: Beauty goes global Chapter - 13: A face in the crowd: finding a niche Chapter - 14: Beauty from shelf to street Chapter - 15: Digital beauty Chapter - 16: Under the knife Chapter - 17: The new male order Chapter - 18: Ethical, organic and sustainable Chapter - 19: The needle artists Chapter - 20: The future of beauty

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