Customer-Driven IT: How Users Are Shaping Technology Industry Growth

Abstract

This title offers a compelling vision of the shift in the IT landscape led by customers. Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategy. It identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industry. It offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their future. It also provides specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape.

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