UNDERSTANDING ROUTE CHANGE BEHAVIOR : A COMMUTER SURVEY IN SOUTH KOREA

Kyung Sik Kim · U Vandebona · Ki-Hyuk Kim

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Transportation Planning and Optimization Traffic control and management Traffic Prediction and Management Techniques

Abstract

The main objective of this study is to analyze frequency of route changes performed because of availability of traffic information systems over a week. This work is different from traditional research on driver response that is primarily focused on single event reaction to Advanced Traveler Information Systems. A morning commuter survey was performed in Daegu metropolitan city in South Korea. 1200 questionnaires were distributed and a response rate of 76.5% was achieved. Binomial logit model was applied to describe the route change propensity. Two types of market segmentation were performed by mean amount of traffic delay tolerated by motorists. This test allows identification of driver characteristics in each group

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2009Travel information impact on activity-travel patterns 2004Understanding Drivers’ Route Choice Under Long-Term Pretrip and Short-Term En-Route Traffic Information Using Generalized Estimating Equations

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