The Management of Luxury : A Practitioner's Handbook

Abstract

Section - ONE: The Luxury Market Chapter - 01: The market and business of luxury: an introduction - Gunter Muller-Stewens and Benjamin Berghaus Chapter - 02: Classifying luxury and prodigality - Michael Jackel Chapter - 03: Exploring luxury consumer behaviour - Prokopsis Theodoridis and Sofia Vassou Chapter - 04: Identity-based luxury brand management - Klaus Heine, Michel Phan and Vera Waldschmidt Section - TWO: Luxury Brand Strategy Chapter - 05: Public luxury representatives - Michael Breazeale, Christopher R Long and Daniela Ott Chapter - 06: Curating the creative genius in luxury firms - Charles Aaron Lawry and Sabrina Helm Chapter - 07: Arts meet luxury brands - Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner Chapter - 08: Luxury as societal mentor - George Panigyrakis and Eirini Koronaki Chapter - 09: Preserving luxury exclusivity through art - Claude Chailan and Ivan Valek Chapter - 10: Brand charismatic legitimacy and marketing of adoration - Delphine Dion and Eric Arnould Chapter - 11: Digital media in monobrand stores - Marcus Schogel and Timo Tischer Section - THREE: Luxury Business Strategy Chapter - 12: Gravity shift from West to East - Philip Beil, Fabian Sommerrock and Alexander Gaus Chapter - 13: The Chinese market: entry modes - Rui Wang, Kaibin He and Yue Wen Chapter - 14: Entering the Chinese market - Rui Wang, Kaibin He and Yue Wen Chapter - 15: Managing brand extensions in the luxury industry - Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski Chapter - 16: Luxury brands enter the online market - Elisa Arrigo Chapter - 17: Competing as a luxury SME - France Riguelle and Didier Van Caillie Chapter - 18: Insisting on luxury to survive - Michael Reinhold and Emil Annen Chapter - 19: Managing price fluctuations of raw materials through innovation - Anne-Flore Maman and Camille Depigny Chapter - 20: The Counterfeit Timer(c) - Anne-Flore Maman Chapter - 21: Acting on luxury counterfeiting - Ludovica Cesareo and Alberto Pastore Chapter - 22: Luxury brands as employers - Verena Batt and Benjamin Berghaus Chapter - 23: The impact of luxury brands on employees - Benjamin Berghaus and Sven Reinecke Section - FOUR: Luxury Responsibility Chapter - 24: Heritage of luxury and responsibility - Duane Windsor Chapter - 25: Luxury organizations and responsibility: a toolbox - Farah Montesa and Rene Rohrbeck Chapter - 26: Luxury organizations and social responsibility: a case study - David S Waller and Anurag G Hingorani

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