Media and Society: The Production of Culture in the Mass Media

Abstract

Most chapters conclude with Chapter Summary. I.THE MASS MEDIA AND SOCIETY. 1.Human Communication and the Mass Media. Understanding Human Behavior. The Media of Communication. The Mass Audience. The Mass Media as a Concept. Basic Characteristics of the Mass Media. Perspectives on the Mass Media. 2.Classical Sociological Theory and the Mass Media. Lessons from the Classics. Transitions to a Modern Social Psychology of Communication. Summary of Classical Theorists. The Mass Media in a Societal Context. 3.Mass Media Effects I: Individual Effects. The Critique of Mass Culture. The Search for Mass Media Effects. The Evidence Against Effects. The Evidence for Effects. Methodological Explanations. 4.Mass Media Effects II: Societal Effects. New Ways of Communicating. II.THE PRODUCTION OF CULTURE. 5.Mass Media Technology. Technology and Media Technology. A New Window on the World: The View through a Monitor. The Symbiotic Medium of Advertising. Publishing: From Corporations to the Desktop. The Electronic Cauldron: Telecommunications. The Datasphere: Media Content, Content Media. 6.Regulating the Media. Government Regulation. Lobbying and the Legal Environment. 7.Industry Structure. Understanding Industry Structure. Industry Structure and Effects. 8.Media Organizations and Occupations. Cultural Products. Art Worlds. The Problem of Creative Production. Organizational Requirements. Organizations and Occupations. Technology and Occupations. 9.Show Me the Money: Advertising and the Mass Media. The Rise of Marketing. Advertising and Mass Media Content. Target Marketing and Narrowcasting. 10.The Mass Media Audience. Special Problems of Culture Markets. Images of the Audience. Consequences of Market. Afterword: Change Is Now. References.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 22 citations exist upstream.