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Visualizing RFM Segmentation
1 references·0 citing·3 second hop
Visualizing RFM Segmentation (2004)Visualizing RFM SegmentationThe New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (1990)The New Direct Marketing: How…The Customer Concept: The Basis for a New Marketing Paradigm (1999)New millennium, new segments: moving towards the segment of one? (2001)Towards a general definition of customer relationship management (2001)
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  • 1990The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy65 cited

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