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The History of Marketing Science · Study

BookThe History of Marketing Science

Russell S. Winer2014

Book2014

The History of Marketing Science

Russell S. Winer · Scott A. Neslin

57 citations·0/0 files stored·World Scientific-Now Publishers series in business

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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The History of Marketing Science

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2015Social Contagion and Customer Adoption of New Sales Channels 2016Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market 2017Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts 2023How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms 2020On realising the utopian potential of big data analytics for maximising return on marketing investments 2018Business Analytics in the Marketing Curriculum: A Call for Integration 2015An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data 2024A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation

Details

Year2014

Typebook

Published2014-02-22

VenueWorld Scientific-Now Publishers series in business

ISSN-L2251-3442

Languageen

Citations57

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1142/9128

openalex_workW610762117

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