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Enchanting a Disenchanted World: Continuity and Change in the Cathedrals of Consumption

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Consumer Behavior in Brand Consumption and Identification American History and Culture Consumer Behavior and Market Dynamics

Abstract

This study is about Disney, malls, cruise lines, Las Vegas, the World Wide Web, Planet Hollywood, credit cards, and all other ways we now consume. It discusses the fundamental change that our society has undergone because of the way and the level at which we consume

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