SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Soziologie der Marke · Study

ArticleShelves

ArticleSoziologie der Marke

Kai-Uwe Hellmann2005

Article2005

Soziologie der Marke

Kai-Uwe Hellmann

97 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 97 citations exist upstream.

Cited by

2011Vertrauen in Public Relations 2010Zum Design(begriff) der Netzwerkgesellschaft Design als zentrales Element der Identitätsformation in Netzwerken 2014Presse- und Medienarbeit in der Unternehmenskommunikation 2013Strukturen ungleichen Erfolgs. Winner-take-all-Konzentrationen und ihre sozialen Entstehungskontexte auf flexiblen Arbeitsmärkten 2014Interaktionen machen Marken – wie die Digitalisierung Interaktionen zum Kern der Markenführung macht 2021A Critique of the Ontology of Intellectual Property Law 2009Behavioral Branding als Führungsansatz 2019Marke als Kommunikation und Metaprodukt

Details

Year2005

Typearticle

Published2005-06-18

Languagede

Citations97

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

openalex_workW612019977

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.