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• 1997Market orientation in the top 200 British charity organizations and its impact on their performance191 cited
• 1996Giving to charity: questioning the donor decision process175 cited
• 2006The relationship between resource dependence and market orientation171 cited
• 2006Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance163 cited
• 2002The market orientation concept in the private nonprofit organisation domain133 cited
• 2002Market orientation and social services in private non‐profit organisations132 cited
• 1990Reasons for Nonparticipation In Adult Basic Education80 cited
• 1995Analysis of Students' Needs in Selecting a College or University in a Changing Environment68 cited
• 1996Educational supply chain: a tool for strategic planning in tertiary education?65 cited
• 1996A higher education TQM excellence model: HETQMEX56 cited
• 1994A framework for evaluating the relational extent of a relationship marketing strategy: The case of nonprofit organizations54 cited
• 2015Social Value and Economic Value in Social Enterprises: Value Creation Model of Spanish Sheltered Workshops53 cited
• 2016Evaluation of the organizational image of a university in a higher education institution42 cited