Broadcasting and Society

Abstract

The decision to end local stations, to increase the use of simultaneous broadcasting and, eventually, to launch a national programme with a series of regional alternatives determined a national pattern. This national basis for broadcasting, beginning with the long-wave transmitter in 1925 and thereafter more firmly entrenched with each new station, raised many questions about the effect which it would have on British social life. Academics also gave broadcast talks on social questions with some success, but what was lacking was a sustained concentration of resources applied to data collection. More questionnaires and samples would have done something to answer specific questions about broadcasting and the response of the audience, reducing the risk of confusion with the influences of the multiplicity of other media. Radio was often attributed as the cause of a national obsession with another, very specialised type of information: precise time. The validity of this argument seems to be somewhat wanting.

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